MIllenials Therapy
2024
/ About Millenials
Modern Mental Health, Simplified
Project Type
Product Design
Contribution
Product Designer
Platform
Website / Mobile App / Web-Based Video Platform
Team
Thabo Mokoena - Frontend Developer
Liam O'Connor - Backend Engineer
Evelyne Tanaka - Project Manager
/ Challenge
The primary challenge was to create a digital experience that was both engaging and clinically effective for users seeking mental health support. We needed to ensure accessibility, user trust, and seamless integration across multiple platforms while maintaining a professional yet inviting experience.
/ Immersion
To fully understand the needs of therapists and users, we conducted in-depth research, including interviews with mental health professionals and potential users.
This phase helped us align our approach with industry best practices and user expectations.
What I did:
Stakeholder Interviews
Competitive Analysis
Market Research
/ User Research
Our research revealed key pain points, such as difficulty in finding the right therapist, lack of engagement in virtual sessions, and concerns about privacy and security. These insights shaped our design decisions and platform functionalities.
What I did:
Persona Development
User Journey Mapping
Usability Testing
/ User Experience
The UX design focused on an intuitive interface that simplified the therapy process. From an easy onboarding flow to seamless session scheduling, every aspect of the experience was crafted to be user-friendly and stress-free.
What I did:
Information Architecture
Wireframing & Prototyping
Interaction Design
/ Visual Design
A calming color palette, clean typography, and accessibility-driven design choices ensured a professional yet comforting aesthetic, reinforcing the trust and credibility of the platform.
What I did:
UI Design
Design System Creation
High-Fidelity Mockups
/ Impact Created
The redesigned ecosystem increased therapy session bookings by 40% and improved user retention rates. The mobile app's intuitive experience led to higher engagement, while the video platform's security enhancements built trust with both therapists and clients.
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