Patch Logistics
October 2023
/ About Patch
Revolutionizing Logistics in Nigeria
Project Type
Product Design
Contribution
Product Designer
Platform
Mobile App
Team
Precious Okwulu - Product Manager
Olumide Daramola - Graphic Designer
Onalo Joseph - Mobile Dev
Ismail Olalekan - Backend Dev
/ Challenge
raditional logistics providers in Nigeria often struggle with inefficiencies, leading to delays, missed deliveries, and poor communication. The goal was to create a solution that improves tracking, optimizes delivery time, and ensures a seamless experience for customers, riders, and merchants.
/ Immersion
To fully understand the logistics landscape, I conducted a competitor analysis, benchmarking Patch Logistics against major players in the Nigerian market: GIG Logistics, DHL, Sendbox, and Gokada. While all competitors had strong offerings, Patch’s focus on real-time tracking, flexible pricing, and a user-friendly platform made it stand out, with Gokada coming closest in terms of competition.
/ User Research
conducted interviews with potential users, delivery agents, and fleet owners to gather qualitative insights into their expectations and frustrations. This research helped shape a solution that meets the diverse needs of all stakeholders.
What I did:
Persona Development
Empathy Mapping
User Stories
/ User Experience
The UX focused on an intuitive workflow that allows users to easily book deliveries, track shipments in real time, and communicate with riders. Role-based access was designed to enhance functionality for customers, delivery agents, and fleet managers.
What I did:
Information Architecture
Wireframing & Prototyping
Interaction Design
/ Visual Design
The UI was crafted to be clean, user-friendly, and accessible. A consistent design system ensured smooth interactions, while visual hierarchy improved usability across different user types.
What I did:
UI Design
Design System Creation
High-Fidelity Mockups
/ Impact Created
The new logistics platform significantly improved delivery experiences, reducing delays and enhancing tracking transparency. The platform’s automation and real-time updates helped build trust with customers and improved operational efficiency.
