Willis Market
February 2025
/ About WMarket
Forex Trading for the Modern Investor
Project Type
Product Design
Contribution
Product Designer/ Product Strategist
Platform
Website/Web Application
Team
Ololo Daniel - Product Manager
Gift - Frontend Dev
Ogurinka Benjamin - Backend Dev
/ Challenge
The key challenge was creating a forex trading platform that combined security, ease of use, and advanced trading capabilities. We needed to provide a seamless user experience while ensuring regulatory compliance and data integrity.
/ Immersion
To align with trader expectations, we conducted extensive research into user behavior, industry trends, and regulatory requirements. This phase ensured that the platform met both novice and experienced traders' needs.
What I did:
Stakeholder & Trader Interviews
Competitive Benchmarking
Regulatory Compliance Research
/ User Research
We identified key frustrations, such as complex interfaces, slow execution speeds, and lack of transparency. This informed the design of an intuitive platform that offered real-time insights and simplified trade execution.
What I did:
Persona Development
User Journey Mapping
Usability Testing
/ User Experience
We focused on a clean, data-driven interface with intuitive navigation. Features like one-click trading, customizable dashboards, and AI-powered insights helped traders make informed decisions faster.
What I did:
Information Architecture
Wireframing & Prototyping
Interaction Design
/ Visual Design
A sleek, professional color palette, clear typography, and high-contrast visuals enhanced data visibility and user trust. The interface was designed to be both engaging and functional.
What I did:
UI Design
Design System Creation
/ Impact Created
The redesign led to a 35% increase in trade volume and a 50% improvement in user retention. Traders reported improved confidence in executing trades and navigating the platform efficiently.
