Hivesquare
February 2023
/ About Hivesquare
Empowering Local Businesses through Online Presence
Project Type
Product Design
Contribution
Product Designer/ Project Lead
Platform
Mobile App
Team
Olumide Daramola - Brand Designer
Joshua - Frontend Dev
Ismail Lekan - Backend Dev
/ Challenge
Originally known as Infogramme, the platform faced challenges with usability, vendor trust, and brand identity. The client sought a fresh, modern approach to differentiate the platform from competitors and enhance user engagement.
/ Immersion
To align with business and customer needs, we conducted user research to uncover the biggest pain points of online shopping and vendor interactions.
What I did:
Conducted Stakeholder & User Interviews
Performed Competitive Analysis
Led a Rebranding Initiative
/ User Research
Our research involved in-depth interviews with users aged 20 to 50, revealing key frustrations and opportunities for improvement.
Key Findings:
Users want secure transactions with verified vendors.
Many prefer to negotiate prices before purchasing.
Delivery delays are a major concern.
Poor customer support affects trust and engagement.
Flexible payment options, including pay-on-delivery, are highly desirable.
A visually appealing and easy-to-use interface is essential.
What I did:
Persona Development
User Journey Mapping
Usability Testing
/ User Experience
We redesigned the platform to focus on trust, efficiency, and engagement. Key features include vendor verification, an intuitive interface, and real-time chat for price negotiations.
What I did:
Information Architecture
Wireframing & Prototyping
Interaction Design
/ Visual Design
Daramola led the rebranding effort, transforming the platform into Hivesquare. A vibrant yet professional color scheme, clean typography, and intuitive layouts enhanced usability and trust.
What I did:
UI Design
Design System Creation
High-Fidelity Mockups
/ Impact Created
The new platform improved vendor visibility, streamlined transactions, and provided a better overall shopping experience.
